- X21 ROTTERDAM
Established in 1993 as Rotterdam's first streetwear shop, X21 has been a cornerstone of the city's street style. They curate a diverse collection of street fashion, blending iconic labels with contemporary brands.
I've had the opportunity of collaborating with X21 by designing a few graphic T-shirts and modelling for them. More exciting projects are on the horizon.
Visit their store at Hoogstraat 169, Rotterdam, or explore their collections online.
Graphic Designer & Model – Ongoing on freelance base
Brief: X21 is Rotterdam's oldest streetwear store, established in 1993. They needed fresh graphic T-shirt designs that fit their heritage while speaking to a contemporary audience.
Challenge: Designing for a store with 30 years of history means your work has to respect the culture without being nostalgic. The graphics needed to feel current and wear well both in-store and on people.
Approach: Collaborated directly with the X21 team on graphic T-shirt designs, developing concepts that balanced street culture references with clean execution. Also modelled for the brand, bridging the gap between design and presentation.
Result: Designs produced and sold in-store at Hoogstraat 169, Rotterdam, one of the most culturally significant streetwear addresses in the city.
link: X21
