Concept & 3D Art Direction – 2024

Brief: Design a sneaker that exists beyond the physical world built for avatars, metaverse environments and digital collectors.

Challenge: Creating a design that feels culturally grounded in streetwear while being technically optimised for real-time 3D engines like Unity and Unreal. Bridging the gap between sneaker culture and digital fashion.

Approach: Designed the silhouette from scratch, combining layered textures (cracked leather, suede blends, cloud-like midsoles) to create something that references both raw earth and surreal skies. Built with clean topology and game-ready PBR textures for real-time rendering.

Result: A fully realised 3D sneaker design ready for deployment in virtual environments. A proof of concept that my creative direction extends beyond print and apparel into digital and spatial design.